You may have heard one of the “new truths” about self-publishing: consistent and dedicated self-promotion is the only way your book will sell. (This CNET article is an oldie but still offers some of the most solid advice out there. #19 is right on the money.) After you publish, you can forever be a salesman of your handmade product. So, even while you’re writing that manuscript, think seriously about marketing, promotion, and social media content you want to post during the publication process and after its release.
One fun way to share the writing experience with your readers is to show them #bts (behind-the-scenes) content, such as your edited #wip (work-in-progress) or your mood board. It personalizes, creates excitement, and can help your readers become immersed in the world of your writing.
Post a few pictures of the mood board at different stages. Save a few for “throwbacks” or VIP BTS content. If your creativity is visual and interactive, feed it and see how it levels up your next WIP.
2 thoughts on “The Importance of Mood Boards”