From Jetwho To Jetblue: Inside the Culture and Values That Brought Humanity Back to Air Travel

From JetWho to JetBlue offers an inside, behind-the-scenes look at the early days of JetBlue and the formation of its amazing culture — a culture that has made it one of the most successful airlines in the industry. This book shares key principles that are core to the airline’s success and demonstrates how you can apply these principles to achieve similar results within any organization. You will discover

• the awesome culture built at JetBlue
• how another airline adopted the same principles and reaped the same results
• the key principles of hiring the right people
• how to avoid hiring mistakes, that can cost you your culture
• what makes committed employees
• how to have others share a vision and relentlessly help the management team achieve success

From JetWho to JetBlue speaks to leaders across any organization, new crewmembers of JetBlue, and anyone who has ever wondered about JetBlue’s secret sauce or how to develop a similar culture that causes others to notice. Are you ready? Buckle your seat belt and get ready for takeoff!